Logitech: Defy Logic

The “Defy Logic” brand anthem is the culmination of 12 different exuberantly inclusive messages from around the globe. Each highlights the work of a different member of a new generation of young creatives. The diversity represented on screen was matched by our talented and diverse crews who accomplished their work safely on set during a global pandemic. The ad aired during the first quarter of Superbowl LV and continues to inspire across social media, the press, and via the influencers themselves.