Oracle: Pervasive AI

Explaining the central and far-reaching value proposition of Oracle’s new cloud-based artificial intelligence in just over a minute required a simple central metaphor: the growth and transformation of a caterpillar into a butterfly. The organic feel of Oracle’s recently renewed graphic design style allowed us to unite symbols of industry with natural imagery without diminishing either one’s explanatory power. The end result is an informative and effective sales tool that blows through like a summer breeze.